Kia Seltos kia subcompact suv

2026 Kia Setus: New Release, Reshaping Urban Travel Experience with Configuration and Design

The 2026 Kia Setus, as a core strategic model of the brand, continues its hot selling trend in the market and further focuses on consumer demand, especially with deep optimization in female users and urban driving scenarios. The new car has not only undergone comprehensive upgrades in appearance, interior, and technological configuration, but also strengthened its competitiveness in the small and medium-sized SUV market through precise configuration combinations and optional strategies.

1、 Power system: efficient and smooth, meeting daily travel needs

The 2026 Setus features a 1.5L naturally aspirated engine with smooth power output and excellent fuel economy, making it ideal for urban commuting and family use. This engine balances low fuel consumption and low emissions while ensuring sufficient power, meeting the dual demands of modern consumers for economy and environmental protection.

It is worth mentioning that the new car has launched the 1.5L Luxury Comfort Edition specifically for female users and urban drivers. While retaining the original powertrain, it has strengthened its design and convenience configuration, making it an ideal choice for urban travel.

2、 Appearance design: Fashionable and dynamic, with a more youthful color scheme

The 2026 Setus offers a wide range of body color options, including:

Ice Rock Blue (PLU)

Pearl White (SWP)

Gravity Grey (KDG)

Star Shine Yellow (GY1)

Olive Green (EWE)

Aurora Black (ABP)

Jumping Red (H3R)

Diversified color combinations meet the personalized aesthetic preferences of different consumers, especially with youthful tones such as starry yellow and olive green, which are more in line with the preferences of female users.

In terms of appearance and configuration, the new car is equipped with 17 inch aluminum alloy mirror wheels, which have a sharp and dynamic shape, further enhancing the overall aura of the vehicle. In addition, the addition of the front headlights and taillights welcoming function also enhances the sense of ceremony when using the car.

3、 Interior and Comfort Features: Upgraded Texture, Emphasis on Detail Experience

In terms of interior design, the 2026 Setus offers a variety of style options:

Gray interior (green border, IMG craftsmanship)

Black interior (orange border, IMG craftsmanship)

Black interior (yellow stitching)

Black interior (orange border)

These designs showcase texture in the details, especially the use of IMG craftsmanship, which enhances the level of the interior.

In terms of comfort configuration, the driver's seat electric seat and front seat ventilation/heating have become high preference configurations, greatly improving driving comfort. The addition of the driver's seat sunshade makeup mirror also clearly takes into account the usage habits of female users.

4、 Technology configuration: intelligent cockpit, safe and convenient dual enhancement

The 2026 Setus has significantly upgraded its technological configuration, with core highlights including:

10.25-inch AVNT central control screen

Double 10.25-inch integrated display screen (instrument panel+central control screen)

360 ° panoramic image&side rear image

Electric folding and heating of exterior rearview mirror

Among them, 360 ° panoramic imaging (SVM) has a higher preference among female users, effectively improving the safety of parking and narrow road traffic. The dual large screen design creates a strong technological atmosphere and enhances the intelligent cockpit experience of the entire vehicle.

5、 Optional package strategy: flexible customization to meet personalized needs

To meet the configuration needs of different users, the 2026 Setus offers two selected optional packages:

Optional Package ①: Driver's Electric Seat (6-way)+Front Seat Ventilation/Heating

Optional package ②: panoramic sunroof with panoramic view and overhead storage rack

These optional items are based on preference research from dealers and consumers, ensuring that each configuration can meet the actual needs of the target users.

6、 Market positioning and comparison with competitors

The 2026 Setus model is clearly inclined towards mid to high end models in terms of configuration, with luxury and premium versions accounting for up to 90% of sales, indicating a high level of consumer recognition for its high-end models. In comparison with peers such as Volkswagen Touareg and Honda Binzhi, Saitus has obvious advantages in screen size, imaging system, seat function, etc. Combined with its reasonable transaction price, it has outstanding cost-effectiveness.

summary

The 2026 Kia Setus has further consolidated its position in the small and medium-sized SUV market through precise configuration adjustments, thoughtful detail design, and flexible optional strategies. Whether it is the smoothness and reliability of the power system or the comprehensive upgrade of technology and comfort configuration, both reflect Kia's profound insight into consumer demand. Especially in focusing on female users and urban driving scenarios, Saitu has demonstrated stronger market adaptability and product charm, and is expected to become a dark horse in the segmented market from 2025 to 2026.